Wednesday, July 25, 2012

July 25, 2012 in Images

Lou Lou Belle Bags, $400 and up.

Poko Pano at Miami Swim Week 2012, (c) Merecedes-Benz Fashion Week: Getty Images.

Business Insider: Home of the Day, Palm Beach.

Carlene K Cosmetics,

Running on Happiness, "My Adventurs in Hair Color". Shirt: J. Crew; Jeans: J Brand.

Electric Circus Strappy Dress, $388.

Pearl and Coral Necklace, $195.

Montego Glover wears Ashley Zaba!

Montego Glover in Ashley Zaba's Seven Dress

Tony nominated Broadway Star, Montego Glover.

Montego Glover is an American stage actress and singer, who's very well known in NYC's Theatre Scene.

She's been nominated for a Tony Award for Best Actress in a Musical for her role in the musical Memphis and won the Drama Desk Award for Outstanding Actress in a Musical, against Hollywood Film Star, Catherine Zeta-Jones.

Montego recently visited our friends at Caravan Stylist Studio during May Upfronts (pictured above), and was given the CARAVAN stylist star treatment, taking home the Seven dress by Ashley Zaba.

She has on the tan version of this strapless sweetheart dress (the dress also comes in Black), and it looks incredible! 

The girls at CARAVAN styled it with leopard print shoes and a leopard print bag. Amazing!

The Seven Dress in Black
The seven dress has received an outstanding amount of press this past spring:

  • Caravan Stylist Studio was so enamored with the piece they hosted their own mini-photo shoot for a blog post about its versdatility before gifting it to Montego.
  • Lynne Gabriel blogged about it, as did FoundTheRoute. 
  • It was in a photo slide show on Fashion Wrap-Up that was re-posted on StyleCaster.
  • Kenton Magazine also did a product giveaway with it back in March!

And we believe it's worthy of all the hype; it is such a versatile dress.  This dress can be worn in a very casual way, or more dressed up like in the pictures at CARAVAN.

Monday, July 16, 2012

Learn How To: Sell Your Own Product Online

Here's a free find we just had to pass along - Eben Pagan's  eHow Vlog on How to Sell Your Product Online

EMOTIONAL INTELLIGENCE:  Your emotional intelligence is THE KEY to creating a product that people want to pay you money for.
  1. Can you remember a time when you really wanted something, and then you got it, and you LOVED it?  How did it feel emotionally?
  2. Can you remember a time when you were worried about something? See if you can go back to that time, and imagine as if it was right now & feel into that moment emotionally.  What emotion were you feeling in that moment, was it embarassment, worry, or anxiety?        
  3. Think about something you wanted that you got again. See if you can name that emotion.  Was it happyiness, was it joy?

"When you create an information product, you tend to think that you're selling information, you're not.  From your perspective, from our perspective, we're selling information.  But from your customer's perspectives, they're trying to get a good feeling."                                             - Michael Bash, Co-Founder of FedEx

Lesson #1:  A Customer is looking for the outcome: filling an emotional need.

To your customer, the product they're buying IS the solution to an emotional need they're looking to fill.

"The more you can look at it from your customer's perspective, and create your information product to meet your customer's emotional need the more valuable it will be, the more of them you'll sell, and the higher the price you can sell them for."    - Eben Pagan

Start out by asking yourself:  What is it that my customer really wants?  And what is it that they're worried about?  Make a list of their wants & their worries. Zero-in on the the most emotional ones.
Then, list all the information & techniques YOU know to help them achieve those results, and give them the emotions we want.  And finally, build your product based on that information. 

Don't forget: to use this information in your promotional materials, and marketing.

Unless you know this, you won't see it. You might not see it, because you don't know the emotional needs that are outside of your niche market of the industry you work in.  You might not see it, because you're the customer, so all you recognize is that the information presented looks & sounds very valuable.  Because we're so focused on what we want, or we are so focused on avoiding what's worrying us, we don't get the layer of the emotional need that's being addressed.  Even when it's talking right to us.

Try filling out the FREE downloadable worksheet with Eben, you may actually learn quite a lot of new things about a product you've been trying to sell for years!

Wednesday, July 11, 2012

Product of the Week: Sly Shooter Cardigan

The Sly Shooter Cardigan  by Ashley Zaba
Our product of the week is a piece by the same designer as last week,  Ashley Zaba,  who is an Canadian fashion designer. She showed her Spring/Summer 2012 Collection at Emerging Trends - Boston Fashion Week. Her amazing new swimwear line was showcased at The Fashion Fights Poverty Dress Responsibly Gala in March 2012. Ashley Zaba has been featured in Kenton Magazine, and on Fashion Wrap-Up.

I love this cardigan, is it comfy and really cute! The neutral tone of the piece can go with anything. The sleeves are unique and make it stand out alongside other everyday cardigans.  It is made out of a jersey fabric so it is light weight and can easily be put into a bag and be taken to anywhere that you might go. 

This cardigan is something that everyone should own! It is so versatile and will soon become a staple piece in your wardrobe.  It is available in tan and in sizes small, medium, and large. This cardigan was $82.00 but is on sale for $66.00!

It is sold at The Good Days Pop- Up at 55 Gansevoort Street. They just recently changed their hours to better suit the customers, the hours will now be Wednesdays-Sundays from 2PM-6PM and Thursdays 2PM-8PM. 


WHAT:  The Sly Shooter Cardigan by Ashley Zaba
WHERE:  Good Days Pop-Up, 55 Gansevoort Street, New York, NY (in the basement at GunBar).  
WHO: Hosted by GOOD DAYS by Unruly Heir -
WHEN:  Weekly Wednesdays - Sundays from 2PM - 6PM. Thursdays 2PM - 8PM.
HOW MUCH: $66.00

Monday, July 2, 2012

Product of the Week: Migrate Dress

The Migrate Dress by Ashley Zaba

Ashley Zaba, is an Canadian fashion designer who showed her Spring/Summer 2012 Collection at Emerging Trends - Boston Fashion Week. Her amazing new swimwear line was showcased at The Fashion Fights Poverty Dress Responsibly Gala in March 2012. Ashley Zaba has been featured in Kenton Magazine, and on Fashion Wrap-Up.

"Thanks for the dress parker+paige!" - Suzanne Huyler
This eye catching, one shoulder dress features an exotic brown & creme zebra pattern! The dress is cut below the knee and looks great with a pair of wedges or nude heels. It can be dressed up as a cocktail dress or dressed down to be an everyday outfit. A dress like this is a must have for every woman!

It is made out of a linen material, that's light & breathable, making it the perfect dress for summer time! And it's priced Under $100 dollars! Originally priced at $108, this dress can be in your closet for only $86.

WHAT:  The Migrate Dress by Ashley Zaba
WHERE:  Good Days Pop-Up, 55 Gansevoort Street, New York, NY (in the basement at GunBar).  
WHO: Hosted by GOOD DAYS by Unruly Heir -
WHEN:  Weekly Wednesdays - Sundays from 12PM - 5PM. Thursdays 12PM - 8PM.
HOW MUCH: $86.00