Tuesday, October 11, 2011

parker+paige CEO represents White Horse Trading Co.

parker+paige CEO represents White Horse Trading Co. as Wholesale Rep

October 11, 2011 – New York, NY

CEO/Founder of parker+paige signed her first menswear account this August onto the company’s expansion into wholesale representation.

White Horse Trading Co. is a line of men’s neck wear from Colorado-based designer Ryan Martin.

Inspired by designers like Ralph Lauren & Billy Reid, Martin has set out to put his own take on the American spirit in the old, Wild West with his line of thin, square neckties.

Rather than design by season, Martin likes to manufacture small collections based on the latest, greatest fabric he’s found – sourced right here at home in the good ole U.S.A., making his collection from start to finish 100% American made. Better yet, a large portion of each tie is still being hand sewn by the designer himself – call it great work ethic, or a passion for what he does – either way, we consider it an asset.

Launching the brand from a small Etsy shop in May of this year, the new designer has already venerated a substantial amount of press from industry veterans, like http://www.get-kempt.com/ an Urban Daddy publication that wrote a piece on his Serape Blanket Tie in August, and http://www.well-spent.com/ who has already written 2 pieces on the recently-launched brand: 1 self-titled piece, profiling the new designer, and a 2nd entitled ‘Horseplay’ – both in July of this year.

From duck cloth to Pendleton worsted wool this kid can make any vintage, American-made fabric look young again. But what’s made the biggest impression with buyers by far has been his use of Pendleton Serape blankets to make a think tie full of the adobe & Aztec-inspired prints that are so in for this fall.

We hear, the new Southwest trend has become so hot, even Opening Ceremony is in talks with the Pendleton line to get an exclusive partnership signed before spring – who knows, once they catch a glimpse of these sweet thangs, they may be knockin’ on the White Horse Trading door next!

For more information on the line, including wholesale inquiries, please call 504.875.1544, or contact Lemann directly at paige@parkerandpaige.com.

To shop from the designer’ s current online collection, please visit http://www.etsy.com.whitehorsetradingco/, and look out for an upcoming Examiner article from Paige’s shopping column where there will be a coupon code to get a discount off your online purchase!

xo xo, the team @parkerandpaige

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